This is just amazing and so very cool!
Xerox as a brand name, of course, is most closely associated with copier and printer machines. Some of you probably already feel a bit of stress creeping throughout your body just thinking about those evil, always broken and jammed, printers and copiers. But Xerox, the company, hasn’t exactly been hanging around living on copier machine revenue. They’re advancing and evolving. They have plans.
One of those plans is to use thermal signatures to detect malignant tumors. The essence of this, of course, is replacing mammograms with a much safer and much more accurate technology. Xerox has a company in India known as Xerox Research Centre India (XRCI). There are 90 researchers on staff who work on areas of healthcare, among other verticals. The healthcare vertical’s research is competently focused in on thermal imaging for breast cancer. And that’s an awesome thing for women worldwide because the Western world’s primary focus when it comes to breast cancer detection is the highly profitable vertical of mammography, which has been consistently debunked as a futile technology (here). I’d go as far as to say mammograms are a scam. The Government has even went as far as to say women should stop doing self-breast exams (an obvious ploy to push more mammograms).
Thermography, on the other hand, has been largely swept under the rug. But that doesn’t mean it isn’t the best solution. It is, in fact, the best solution (here). Thermography is a focus on breast health rather than disease. The focus on breast health yields less revenue making it a less attractive option to pharmaceutical companies.
The Hindu Business Live has a wonderful interview with Xerox Director of the Indian branch, Manish Gupta. He has a lot of amazing things to say about their future plans with thermal imaging and breast cancer.
Our researchers have developed technologies that — through video cameras — can sense the state of body vitals, including respiration rate and heart rate, helping in detection and diagnosis of certain diseases.
Our goal is to establish thermography as superior to mammography.
You can read the full interview here. Of course, this is a vertical which would make money, and that’s OK. It’s a safer alternative with a focus on health. It is fine if such technology evolves. Mammograms are simply the wrong direction for us. Hopefully Xerox is able to put them in check.