An Instagram breast cancer awareness campaign has, well, failed. The campaign, #ShowYourStrap, encouraging women to show themselves in their bras, has not be well received at all. Many celebrities, including Game Of Thrones Maisie Williams and a bevy of supermodels (surprise) got in on the action. One thing I can tell you, any time celebrities get involved in any cause, they probably haven’t really looked into it much and are likely just panning for attention.
The campaigns first point of fail is that many breast cancer survivors have had reconstructive surgeries, mastectomies, etc. The campaign’s attempt to sexualize something in an area whereas a great many women wouldn’t even be able to partake is shortsighted. Many breast cancer survivors can’t wear a bra.
Debra Loose wrote a scathing account over the matter on her personal blog.
Personally I have not been through breast cancer, but am close to people who have, and they were not thinking about whether they would look good in a bra, but whether they would survive.
The second point of fail (controversial, of course), is that many people suspect bras as a cause of breast cancer (or at least a contributor). While that might be neither here nor there, theories exist and the campaign struck a cord.
According to AlchemyHealingArtsCenter.com
The healthiest breasts are, yes, those National Geographic breasts. And no, I am not suggesting you to run around jiggling and topless for the health of your breasts. And who is bra-free? Not American women anymore. An increase in breast cancer around the world might be linked to an increase in “Western” fashion, which includes bras. As cultures become more Western in their ways, some report that breast cancer rates increase. However, there is a great deal of debate as to whether bras, or tight bras cause breast cancer. I am happy to soften that, they may not “cause” and they certainly don’t help. The numbers of women who experience fibrotic breast tissue, pain, swelling, tenderness would be as good a measure of the problem with bras. And frankly, these are even more common, and far less documented.
Too often times, these campaigns, or “pink washings” are nonsensical and thoughtless. True efforts are sincere. This was not sincere.