It’s October. Which means lots and lots of corporations are going to go pink as a way to tie in with Breast Cancer Awareness month; and also as a way of peddling their products shamelessly at the expense of women who actually need help. Hey, everything is life is just an opportunity for the savvy marketer!
Every year, Breast Cancer Action, which is a group who monitors the pink product onslaught every year, finds some egregious cases. Hey, their motto is “think before you pink!” This year they are honing in on the American Cancer Society for teaming up with a makeup care package group called Look Good Feel Better. Look Good Feel Better is supposed to help women improve their self-image and apply makeup. They offer workshops. And it sounds like a beautiful idea – until it doesn’t.
According to Breast Cancer Action, their products contain a host of carcinogens. And even some chemicals which interfere with Tamoxifen, a widely used breast cancer drug.
Many of the donated products in the kits contain chemicals linked to increased cancer risk. As if that’s not bad enough, some of the chemicals in Look Good, Feel Better products may actually interfere with breast cancer treatment. The health of the program’s volunteer cosmetologists is of additional concern; a recent study found that breast cancer risk for workers in this profession is five times higher than the general population. (breast cancer action)
Breast Cancer Action has even formed a petition demanding they change their ways.
The Personal Care Products Council and the American Cancer Society both claim to care about women living with breast cancer, but they’re giving toxic products to women in cancer treatment. (you can sign the letter here)
From a personal standpoint, it unravels my skin to think about a company that is supposed to be helping women in bad situations, yet they can’t even do a quality check over their own products and alliances? Wouldn’t NOT CAUSING CANCER be the primary goal, above and beyond anything else? The first thing a product should know is if it’s products’ contents are listed as carcinogenic. The yearly grievances continues to grow against corporations who are just looking to float their brand in an opportunistic environment. Just ask the NFL (here).
I mean, I don’t know, how good can breast cancer cupcakes possibly be for breast cancer?
It would seem to me that products could at least push a lifestyle adaptation as well. Or at least have some consideration for the idea of a more improved environment for prevention.